Since Netflix mostly went global this year, its mobile usage is also rising very quickly. So, considering the growing audience of mobile, Neil Hunt, chief product officer of Netflix just announced that the company is planning to redevelop mobile specific cuts of its original movies and TV shows.
“It’s not inconceivable that you could take a master [copy] and make a different cut for mobile,” Hunt said. Since Netflix hasn’t done anything like this yet, Hunt also added, “it’s something we will explore over the next few years.”
The idea is to fulfill different requirements of the soaring mobile audiences. People here in Canada and the U.S. mostly enjoy Netflix on TVs. Though, The Verge noted that mobile viewing is quite popular in some Asian countries, especially in India. And obviously, details might not be as great on a mobile screen as they are on a big TV screen. Also, Hunt noted, as Netflix is doing a lot with HDR technology that promises a more dynamic range of colors on TV, there’s enough room for innovation in that area on mobile as well.
New gear for NBA
This isn’t the first time a content provider trying to create a mobile-specific experience. Last year, NBA unveiled a new mobile view that made watching basketball games on your smartphone a way lot easier. Besides, NBA introduced a dedicated cameraman, camera, as well as mobile producers to all its 29 arenas for catering to their mobile audiences.