Apple just purchased Workflow, a popular iOS tool that allows you to run multi-step, multi-app tasks easily from your iPhone or iPad. As TechCrunch reported, Apple finalized the deal but hasn’t disclosed the financial details yet.
“We are thrilled to be joining Apple,” said Workflow developer Ari Weinstein in a statement. “We’ve worked closely with Apple from the very beginning, from kickstarting our company as students attending WWDC to developing and launching Workflow and seeing its amazing success on the App Store. We can’t wait to take our work to the next level at Apple and contribute to products that touch people across the world.”
Workflow takes a complex series of tasks, which would usually take a handful of interactions with iOS into a single tap. The app’s aim is to hide a complicated set of commands under a single tap of a button. For instance, you can let someone know that you’re running let with a single “running late” option. In 2015, the app owned an Apple Design Award, something Apple ascribes to those accessibility features in its statement:
“The Workflow app was selected for an Apple Design Award in 2015 because of its outstanding use of iOS accessibility features, in particular an outstanding implementation for VoiceOver with clearly labeled items, thoughtful hints, and drag/drop announcements, making the app usable and quickly accessible to those who are blind or low-vision.”
What is most interesting about this acquisition is that you can download the Workflow app from the App Store for free. How the Workflow team will be integrated into Apple is still unclear. However, it’s good news for those who find iOS interface a bit complicated, as well as for those pro users who wants Apple to make iOS more powerful.