If you can’t buy Snapchat, be like Snapchat. Years ago, Facebook was rebuffed when it tried to purchase the popular company pioneering camera-first sharing. Since then, it has been trying hard to copy most popular features of Snapchat with varying degrees of success.
Starting Tuesday, the social media giant is rolling out a new app update, which includes more Snapchat like features. With this update, you’ll be able to open phone’s camera to do a photo or video post by tapping the camera icon on the top left corner of your Facebook app.
The reason behind this feature is simple. The company wants to let your phone’s camera “do the talking” since people are posting photos and videos more than blocks of texts. Like Snapchat, there are some animations and other interactive filters, as well as a new twist to dressed-up photos.
Besides, there’s a new “stories” feature that is already available on Messenger and Instagram. It will allow you to post photos and videos as part of a visual collection atop News Feed, which will stay live for 24 hours. No stories will appear on your News Feed or Timeline unless you post them.
If you want to share your story with specific friends, you have that option too. With the new “Direct” feature, you can share individual photos and videos with specific friends for a limited time.
The features will be available on both iOS and Android. Facebook might not be successful to acquire Snapchat, but with these features, it has successfully slowed down the app’s growth rate.