Getting into the startup world is as similar to entering a maze of competition. Becoming a successful one isn’t a piece of cake with hundreds of thousands of entrepreneurs continuously struggling for potential customers, media attention, as well as venture capital. It’s wise to carry a plan B in case your plan A isn’t working. However, instead of changing the entire plan, simply adding a little feature can make all the difference, such as adding a game mode in your app.
The piano started out as a simple simulator app for the music lovers. Developed by the startup Gismart, this app lets users learn chords and music notes for free with its virtual musical instruments. This is nothing new for an app like this that lets you learn playing musical instruments on your phone. In order to boost their popularity, what the company did was simply mind-blowing. They simply added a game to their app. and that changed everything, resulting more than 159 million downloads in just a few days after the feature was added.
“Adding game mode to Piano app is actually a part of our big product strategy,” said Dmitri Lipnitsky, Co-founder, and CEO of Gismart. “We want to give a chance to have fun playing on musical instruments together even if it’s the first try for a user. The game mode was added to Piano app at the end of December and right after the update we could see significant growth in daily downloads.”
For a startup, the impact was immense. That enabled them to diversify their offerings with the simplest feature to add. Also, it helped them to allure the new users, business grandees, and most importantly the App Store and Google Play Store.
“Our daily downloads at its peak reached 500k new users. The fact that we made it to the Top 5 most downloaded games in the world and seeing our Piano above Clash Royale and Pokemon Go in the chart is telling us that we have chosen the right path moving to games market.”
This is a transformation that falls between a nothing and a pivot. You just need to add a simple feature instead of changing the whole thing, which is a far better idea than remaining static in a world changing continuously. Whether you’re a growing success story or a new startup struggling to make your position in the market, adding a simple feature like game or design can do a marvelous thing to your business.