With brand new food chain stores popping up like mushrooms recently and long ranges of choices opening up, I often find it challenging to pick from all the available choices; moreover, such choices are usually unhealthy most of the time.
To step out of the clutter and to provide the perfect meal suited for your DNA, Habit will be changing the game in the food industry very soon. Keep scrolling down to find out more.
Habit’s unique selling point:
For turning competition more interesting, Habit will not only serve meals for customers but also provide a healthy diet chart based on their unique profile, after their DNA information get examined.
The CEO Neil Grimmer stated,
I founded Habit after my own health and wellness wake-up call. Two years ago, my doctor looked me in the eyes and told me – a former Ironman triathlete – that I was on the road to some serious health issues. I realized that for the sake of my own health and that of my family, I had to make a change. After undergoing a complex and costly path of DNA and blood tests to understand my body’s fundamental nutrition needs, I realized there had to be a simpler, more accessible way for others to learn what foods and nutrients their bodies crave to be the healthiest they can be.
With a home kit having the capacity to calculate over 60 different sorts of biomarkers encrypted in our DNA, it can custom design a nutritional plan for the body. And everything becomes possible in a few days after sending your body metrics such as your waist length, height, bodyweight etc to their lab researchers.
Estimated price range:
As soon as everything is complete, Habit will be routinely delivering meal plans to you that go with your DNA profile; moreover, ranging within $10-$15 I think it will be an outstanding idea.
To me, this is a brilliant unique selling proposition for Habit as they are not only here to make money, but also promising to give us the healthiest of foods likely to differ from each of diet charts.
The current state of Habit:
Right now the company is operating in San Francisco, Bay Area and soon will be initiating its operation worldwide from next year.
Source of Image: Reader’s Digest
I am slowly becoming aware of my health as am growing older day after day. Despite hitting the gym every after three days for a year now, I find it difficult to maintain a proper diet based on my body metrics. With a blessed job in TTN and a part-time sales agent for Forgedimension, time has become terribly short for me to pick the best meal for us. I think I will gladly hand over this mandatory part of living to Habit if they come to Bangladesh.