New AdRank thresholds have been reached in the beginning of May, and advertisers have already reported having observed changes in AdWords CPCs. So keep reading to find out the latest changes in Google AdWords made this year that can affect your rank on Google.
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The AdRank is primarily meant for picking the right spot for your ad to appear. After measuring the optimum CPC, estimated CTR, relevancy of the ad, the experience felt by visitors after landing on your homepage and the extent to which ad extensions can impact your ad rank.
The online ads have to reach the Ad Rank thresholds for it to appear on the first page of your search results.
The underlying meaning of categorizing query is Google’s contextual searching capacity, which can be a query about recent news or comparison of consumer products. As a result, these query categories can show varying Ad Rank results as the meaning of each query may differ.
This is why news-based queries have greater thresholds, resulting in lesser ads than that of queries about products.
Bids carry greater weight in the Ad Rank measurement:
Bids carry more weight since the latest changes in Google AdWords also consider the quality of query category, such as maximum cost per clicks may add further weight to it in the Ad Rank.
According to a statement by Google,
While ad quality continues to play a very important role in the Ad Rank calculation, this particular improvement adjusts the thresholds such that bids may carry a larger weight in Ad Rank than in the past for some queries. You may notice that on these queries, even though you continue to have high keyword Quality Scores, that you experience a change in your core ad metrics.
Despite higher CPCs, the quality score may still remain unchanged due to a higher threshold required for bidding. The latest changes in AdWords will start appearing throughout the month of May. For now, view the Quality Scores and share this information with others.
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