With the motto of “No Lines. No Checkout. (No, Seriously.)” earlier this year, the online retailer giant Amazon opened its first test checkout free superstore called Amazon Go in Seattle, Washington. And now following this store the company is now planning to open its Amazon Go stores in the UK, according to Amazon’s Intellectual Property Office in the UK. Amazon’s checkout free store will save people’s time indeed.
What is Amazon Go?
Amazon Go is simply described as just a checkout free superstore where you can go and take whatever you want and just walk away from the store without waiting or standing in the queue for paying. How is it possible? You just need to have the Amazon app on your smartphone to enter the store and whatever shopping you do, are automatically added to your virtual cart. Even (for example) if you take a product but suddenly change your mind and put it back then Amazon’s technology will update your virtual cart automatically, simple as that.
How does the technology work?
Well, Amazon calls it walkout technology. In which they use computer deep learning algorithms and sensor fusion which is normally used in self-driving cars technology. After the shopping when you will leave the Amazon Go store, this technology will add up to your virtual cart whatever you picked from the store and will charge to your Amazon account automatically and will send the receipt to your Amazon app, that’s it.
There is no specific date yet to the launching of Amazon Go in the UK. By the way, if Amazon opens its checkout free stores Amazon Go in the UK than in the future other retailers like Tesco, Sainsbury, Waitrose and so many may follow with the same technology to maintain their business process to keep their consumers in their shops.