“She walks in beauty, like the night
Of cloudless climes and starry skies” [A romantic poem by Lord Byron]
…in your computer, then all of a sudden clans started beating the drums of war in COC ad! That experience is certainly dreadful. The search engine leader paid attention to the problem. Moreover, Google says bad experience providing ads are not only the problem for the users but also a threat to the future of digital advertising industry. Consequently, Google develops a built in ad block for Chrome to save the digital advertising industry.
Google is going to bring its ad-blocking tool by 2018. In fact, the search engine giant has already told the publishers to get ready for the new ad-blocking tool. The tool will prevent all the bad experiences provided by advertisements appearing on websites.
On the other hand, to help publishers for taking preparation Google will provide a self-service tool, Ad Experience Report.
As a matter of fact, the Ad-blocking tool will actually work as an ad filter. The tool will filter out the ads that don’t comply with the standard of Coalition for Better Ads.
However, for Google, the ad industry is the most crucial thing. Last year Google’s parent company Alphabet Inc. earned $90 billion in revenue which is 88% of the whole revenue pie.