Having the potential to know where your company is mentioned online is important for the reputation of your business. You can make the social media truly work for you by monitoring customer behavior and seeing what they have to say about your business.
However, this could be a tedious work for you if you don’t have the right tools. Using appropriate social media monitoring tools can help you find these improvements and monitor keywords. Here, we are going to discuss some of the top social media monitoring tools that could help you monitor your business online.
Keyhole
A great tool for monitoring your Twitter and Instagram accounts. It lets you keep an eye on keywords, hashtags, URLs, and usernames. You can read the historical data, as well as data in real time. Keyhole allows you to make sure you stay accordant with posting frequency. Besides, with the help of heat maps, you can also monitor activity levels in certain parts of the world.
Sprout Social
Sprout Social is one of the most popular social media monitoring tools. It helps you develop custom reports, which aid you to monitor hashtags, keywords and other searches on social media by offering interpersonal listening abilities. The reviews come in colorful charts, letting you quickly look at how well your business campaign is doing against your competitor. In addition, it lets you foresee future developments in interpersonal listening to assist you in producing the relevant information.
Hootsuite
It’s a very popular social media monitoring software that you can use to track activity across a number of social media platforms, including Twitter, Facebook, LinkedIn, Foursquare, Google+, and WordPress. You can also schedule posts across multiple platforms to manage your social media accounts. Besides, it’s a great tool to delegate tasks if a social media account is handled by more than one person.
Brand24
If you’re willing to discover what individuals are saying about your business on all social programs, including Slack, Brand24 is your guy. It lets you monitor as much as 25 keywords or more. With the help of Brand24 monthly, you can also observe at least one million mentions. The keywords may differ from the terms clients usually use within your business and straight conditions for the titles of your opponents, and your organization’s name.
Twitter Counter
The name says it all. This social media monitoring tool lets you track millions of Twitter users and stats. There are also widgets and buttons which you can add to your blogs, websites and social media profiles to see the most recent Twitter visitors, the number of followers, retweets, mentions, as well as historical data. You will be able to create custom reports and graphs, and download reports in pdf. It lets you add multiple accounts, ensuring that you can keep track of them all in just one place.
The main purpose of these social media monitoring tools is to save your time, money, and minimize the number of tools needed to manage all the social media campaigns you’re doing for your organization. These tools help you monitor your business’ reputation and your customers’ respond and engagement in a timely manner.
