After Microsoft, Jeff Bezos aims to have Slack. A Bloomberg report says Amazon may buy corporate chat platform Slack at $9 billion.
Tech giants always have a fondness for the Silicon Valley darling Slack. Slack charmed the corporate world by dint of its posh and user-friendly interface. The communication platform has a good reputation for keeping employees ever-connected to work via smartphones without disruption. The 3 years old enterprise grew sharply from the inception of its journey.
5 million people use Slack daily basis. Moreover, amongst 5 million, 1 million pays for the Slack service. According to Slack, it serves 77 companies which are among Fortune 100 companies. In fact, most of the American newsrooms embraced Slack. In 2016, Microsoft Corporation attempted to buy Slack. But, the giant’s attempt went abortive.
Reason behind attempting to buy Slack
But why does Amazon want to buy a corporate communication tool? Neither Amazon nor Slack answered this question so far. However, it demonstrates that Amazon, one of the largest retailers wants to present itself in a different way in future. In fact, Amazon already introduced Amazon Web Services [AWS] which shows the company chases a big dream. Amazon is one of the key players in the voice-activated artificial intelligence industry. As of January Amazon sold 11 million Amazon Echo. Such high volume sale shows the popularity of the device. Moreover, Slack plays a significant role in the Echo device. The conversation interface which powers Echo is dependent on Slack integration. Not only Amazon but also Google depends on Slack integration. Thence, acquiring Slack will keep Amazon ahead of the game. As a matter of fact, it might be one reason for Amazon to buy Slack.