After months of rumors, Netflix is finally launching its all new interactive shows, which put viewers in charge of the shows. Unlike the other shows, viewers will be able to control certain aspects of these shows, including the ending.
The first two interactive shows of Netflix are “Puss in Book: Trapped in an Epic Tale” and “Buddy Thunderstruck: The Maybe Pile.” The first one is a cartoon based on the Puss in Boots character from Dreamwork’s “Shrek” universe and is already available. The later one slated to make its debut on July 14. Also, a third one called “Stretch Armstrong: The Breakout” is scheduled for next year.
Al launch, this new experience will be available on most TV experiences as well as the iOS device. However, owners of Apple TV, Chromecast or Android devices, or those who watch Netflix on its website won’t be able to enjoy the experience right now.
“Content creators have a desire to tell non-linear stories like these, and Netflix provides the freedom to roam, try new things and do their best work,” said Product Innovation Director Carla Fisher. “The intertwining of our engineers in Silicon Valley and the creative minds in Hollywood has opened up this new world of storytelling possibilities.”
Sadly, you won’t be able to control the storyline of “Stranger Things” or “House of Cards.” Ficher says, for the time being, these interactive shows will be produced only for children, as they are quite prone to interacting with screens. However, this is just a start for Netflix to see how its power users are engaging with this new feature.