There was an intense controversy among the Shazam users who faced technical glitches every time they hummed a song to know it’s origin. For those who live under a rock and don’t know what Shazam is, it is an app that identifies songs when a hint of the song is inputted. It has a vast online data collection of songs and almost instantly they blurt out the name of the song along with the artist.
Unfortunately, around the last month and the month before, users in the UK experienced little spasms of the app while spitting out the song. It was as if the app had forgotten the song. This was quite odd for the app as it worked perfectly fine and got good review throughout its existence.
Day Shazam Forgot
It is very easy to jump to a conclusion and say the app’s managers lost it or the app is no longer efficient. But there is a wonderful reason behind the glitches. Well technically it wasn’t a glitch, it was an initiative- an initiative for awareness. Shazam's initiative to fight against Alzheimer Click To TweetWhen the song came out wrong or the app defaulted, a link appeared on the website where the domain contained information about the disease and an option to raise fund for the patents and research for the antidote.
The reason behind the forgetfulness
Alzheimer is a disease where the victims forget things. It starts with small memory loss and evolves to a point where they encounter total memory loss. This is what Shazam tried to recreate through this amazing gesture. It is amazing how a simple initiate could lead to such an elaborate solution. Almost 5000 people extended their arm to help the patients and fight the disease.
There was a lot of controversy regarding this. Some thought it was a brilliant initiative and some didn’t care for the novelty behind it, I think Shazam nailed it and more initiatives like that should be taken.