How it started
Yet again, a new change will be made in messenger soon.Facebook ran a beta test in Thailand and Australia by including ads in the Messenger’s home screen since the beginning of January. Surprisingly, this test must have been very successful as Facebook announced the advertising option will be enabled worldwide.
Messenger keeps updating its format on a very regular basis. Currently, messenger displays recent messages from friends, “Shared days” Favorites and friends who are online. Now it will also have feature tailored advertisements similar to the ads on Facebook and Instagram. The beta test started because the creators thought messenger needed to be more user-friendly like Facebook and Instagram.
There are more opportunities for the businesses to place their ads than just home screen placement. businesses on messenger can also send sponsored messages to users that have messaged their business previously. This option is already available in the latest versions.
Time of launch
Facebook announced that this change will fully launch before the end of 2017 first on a very restricted level with few ads but later a whole wide range of options will be enabled gradually. The details of the options are yet to be disclosed.
Quote from Facebook
“Today we’re pleased to announce the global beta expansion of Messenger ads. People already spend time on Messenger interacting and conducting commerce with businesses and brands they love, and now with Messenger ads, they have an opportunity to discover experiences directly on their home tab”