If you are a regular Instagram user I believe you have already noticed how drastically it has bridged the gap between businesses and consumers. Businesses now have the ability to knock on the screen of your smartphone through Instagram for reaching their first 10,000 Instagram followers.
P.S: This guide is not applicable for users that are already famous.
Sign up and optimize your Instagram account
Select a simple and an easy-to-pronounce name for your business so that people can later recall the name easily and search for it on Instagram. Keep the name of your business within the first segment of the username bar as it can improve the probability of your name to appear on their newsfeed.
The entire name of a business must be kept within the “Name” field in the Options menu. Also, switch off the “Private Account” menu for everyone to find you.
Most importantly, the logo is for reminding customers about a business or a service; therefore, choose or design a proper logo and use it across different social networking channels for exposure.
For users that want to promote their businesses through their personal accounts, they can attach the URL under their bio section. A customized BITLY or a COINURL shortened link can trigger wonderful results too! Enable notifications option to find out about followers’ interaction rate.
Hire a content generator
Investment is mandatory for amazingly fruitful outcomes to occur in the future. As a result, hire an individual that can provide unique graphical contents related to your business and you can later upload them to your page at the most suitable time.
Since you’re already paying a content generator, hand over your pictures to the person for editing them before uploading them to Instagram.
- You will find outstanding photo editing applications on the Play Store for free.
- The following tips on photography might be of help.
- Zoom in onto one subject at once.
- Maintain symmetry
- Look for unique perspectives for every click you choose to upload
- The posts must be meaningful to followers.
Before you decide to upload your contents, download this template for planning out the timing of your posts on Instagram.
Besides, keep in mind that finding an appropriate time for scheduling posts will require several trials before you can find out the perfect timing for maximum exposure.
Maintain a cloud space
It is impossible for one person to keep track of contents you wish to share on your Instagram account. As a result, maintaining a cloud space where every member of your team can upload valuable information on the cloud space, and you can designate your content generator later.
Trust me, the practice will truly ensure further efficiency as the number of your posts gets larger.
Write touchy and cheerful captions
Along with regular images and vines, a touchy and relatable caption can do wonder for your brand. Captions are like toppings on your favorite pizza; hence, ignorance can never be an option for this case.
A well-thought caption will flaunt your unique personality while making your brand communicate personally with each of your customers to make them aware of your presence.
Relevancy in hashtagging
Hashtags that are relevant to your posts will help in expanding your customer base as a hashtag is meant for connecting different users. The intelligence level of digital strategists can be observed by the hashtags they use; moreover, a smart strategist will always limit the number of hashtags to three while maintaining acute relevance.
For finding out commonly used hashtags for your niche, the Instagram app itself can reveal the commonly used hash tags after tapping on the “Explore” button (magnifying glass). Check out the suggestions for #inboundmarketing.
On top of everything, once you have accumulated a considerable number of following, your brand can be made prominent through your unique hashtags.
Interacting with followers
Commenting based on contexts and sharing posts of your followers indicate that you’re an actual human being but not a bot. Feel free to interact with posts you may find amusing and this is the most organic way to grow your first 1000 followers over a period of time.
Oftentimes users will choose to follow you simply because you’ve shared their post(s).
Make use of Instagram Stories now!
Most of us have been constantly ignoring the Instagram Stories for prolific branding without realizing its huge potential to guarantee success.
These are the information that I have managed to collect over the years through personal experiences and shared knowledge by proficient online marketers. Feel free to comment underneath if you’re willing to share your thoughts.