Following Google’s AMP mobile web page, the search engine giant is now developing a new media content feature similar to Snapchat named Stamp. It is made out of Google’s faster-loading Accelerated Mobile Pages (AMP) like (STories + AMP = Stamp).
The Wall Street Journal reported that as early as next week Google would debut its new media feature where a number of publishers including Vox Media, CNN, Mic, the Washington Post, and Time would participate in this new media platform. News stories on Stamp would be the combination of several swipe-able slides encompassing text, photos, and video, a la Snapchat.
Regarding this fact a spokesperson from Google said that “Ever since the beginning of AMP we’ve constantly collaborated with publishers, and are working on many new features.”
On the other hand, another spokesperson from Google gave a statement to Engadget as well when they were contacted saying, “The success of the open source AMP project is down to the constant collaboration with publishers that involves working early on upcoming features. We don’t have anything to announce at the moment but look forward to sharing more soon.”
So, it is now clear that Google also wants to keep its big foot print on the media content market as others like Apple News, Snapchat, Facebook’s Instant Articles.