Breaking the precedents, Facebook quietly launched an app in China in May this year. Previously, the Chinese government blocked a number of products from Facebook, Inc. by dint of its Nazi internet policy.
According to New York Times, the application is a knockoff of Facebook’s “Moments”. A person who knows about the plans of Facebook, Inc. said on the condition of anonymity, the tech giant released Colorful Balloons, a photo sharing application in China through a local tech company, Youge Internet Technology. As we said, the local company doesn’t show any affiliation with Facebook.
China is the largest online market in the works. The country boastfully holds 700 million internet users which make the country more lucrative to the global tech corporations. Nevertheless, Silicon Valley corporations barely get access to the Chinese market due to China’s strict internet censorship policy. However, tech companies are incessantly striving to get into China.
To have access to the Chinese market, Facebook CEO was taking painstaking steps. In recent years, the CEO visited China and met Chinese politicians. Moreover, Zuckerberg was learning Mandarin and more about China to find a way out of this crisis. In fact, the husband of Priscilla Chan has already become a celebrity speaking Mandarin and establishing a cozy relationship with the Chinese people.
This statement, “we have long said that we are interested in China, and are spending time understanding and learning more about the country in different ways” manifests Facebook’s sheer willingness to work in China. However, will the secret release of Colorful Balloons by Facebook be a successful move? We don’t know yet. But, we know that this is an acutely risky move by Facebook, Inc.