If you have been looking into online guidebooks or asking around how to interpret analytics from different experts, I believe your questions will be answered after reading this.
Scroll down to learn the 3 best ways of interpreting analytics and leveraging that information for hiking your conversion rate.
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Refurbishing the most popular contents:
Closer study of analytics will reveal the most popular contents of your blog posts; meaning, those are also attracting an intense number of website traffic.
Further studying helps to formulate a plan regarding the type of contents to publish in the future that audiences find relatable. Link external sources to your blogs for generating trust and paying credit to the right authors.
Upright could be a great tool for viewing analytics and other insightful information about your blogs.
Pinpointing locations of audiences:
Analytics allow pinpointing the exact location that has the largest number of audiences; as a result, it becomes easier for designing effective contents.
Surprisingly, analytics can filter your search based on particular skills you’re looking to hire.
Human capital analytics is valuable as it enables proper allocation of human resources and to monitor their behavior.
Keep an eye out for the bounce rate:
To find out if your blog is engaging your readers or causing them to leave right after landing can be judged by noticing the bounce rate.
A high bounce rate means there is something definitely wrong with the page and a low bounce rate indicates a greater conversion rate; hence, your audiences are doing exactly what you want them to do after landing on your website.
These are the 3 best ways of interpreting analytics and I believe the reasons are clear enough to implement.