Luxe is a luxury car app service and Volvo just bought it. Luxe lets its customers coordinate a driver to park, wash, and refuel their car. Volvo not only acquired the app, the Swedish car makers also got Luxe’s technology and engineers, too.
Chief Digital Officer at Volvo Cars, Atif Rafiq stated in a press release that – “Our vision is a future in which technology simplifies life so you never have to stop at a petrol station, go to a car wash or even take your car in for service ever again. The acquisition of Luxe is a step towards realising that ambition. I look forward to working closely with the highly talented team at Luxe who created its advanced technology from the ground up,”
Back in June, app giant Uber almost bought the valet-tech company. Uber was also hoping to get Luxe’s assets and staff but the CEO and the co-founder of the App Curtis Lee didn’t want to move to Uber so the deal fell through. But today’s deal will see Lee accompany his team to Volvo, according to Luxe’s blog post on the matter. Volvo will integrate the valet tech into its own systems in its pursuit of the ultimate driver service.