After Google’s lead earlier this year, Bing added fact checking tags to search results. A fact check label might now appear below results from Snopes, PolitiFact, and other fact-checking organizations, making it much easier to see their ruling on any given claim.
Bing’s Fact Check
Further some, Bing posted regarding the feature on its site. Bing is adding a new UX element to the search results, called the “Fact Check” label, to help users find fact checking information on news, and with major stories and web pages within the Bing search results. The label may be used on both news articles and web pages that Bing has determined contain fact check information to allow users to have additional information to judge for themselves what information on the internet is trustworthy. The label may be used on a broad category of queries including news, health, science, and politics. Bing may apply this label to any page that has schema.org Claim Review markup included on the page.
The feature should help to call out incorrect stories, but only to an extent. Like on Google, the fact-checking labels are not limited to just the major fact-checking sites. Moreover, there are some common codes that websites can embed to let search engines pull out their information. That leaves the tag open. In fact, the same people making these false stories in the first place. But Bing says it doesn’t guarantee the fact-checks. Sinc all websites that include a fact check tag will have their fact checks displayed; instead, it will try to confirm that sites “follow commonly accepted criteria for fact checks” before showing them.