The economy we’re living in is a digital economy where we have to trade service for privacy. However, this is a bargain where we don’t bargain actually. Moreover, many people even don’t have any concern about this information sharing. People barely have any idea how much money all these companies are harvesting from their personal information. However, do we know that corporations are using our information to enlarge their profit pile?
“BadMen: How Advertising went from a Minor Annoyance to a Major Menace”
BadMen: How Advertising went from a Minor Annoyance to a Major Menace by Bob Hoffman discusses this issue elaborately in this book. The Book is the latest from Bob Hoffman.
Bob Hoffman is an expert in the field of marketing. The former U.S. advertising executive worked with topnotch brands like McDonald’s, Toyota, and PeopsiCo, and alike. After retirement, Hoffman voiced the wrong practices of advertisement industry. In fact, now he’s studying the digital advertising.
Online marketing is none but “surveillance marketing” while advertising technology is a “three-headed monster”. But why is he so mad at this digital marketing industry? Susan K. Robertson from The Globe and Mail asked Bob Hoffman. Hoffman explained, “they are dangerous for us as individuals and dangerous for democratic societies as a whole. I don’t think most people- even within the advertising industry, and certainly not in the public- realize how widespread the practice is, as far as collecting personal information about us, selling it and exploiting it for business purposes”.