• Home
  • News
    • Features
    • Latest/Upcoming Tech
    • Product Review
    • Tech Events
  • Technology
    • Computing
      • Hardware
      • Software
    • Mobile
      • Devices
    • Apps
      • Messaging App
  • Innovation
    • Startups
    • Smart Gadgets
    • Augmented Reality
    • Cloud Computing
  • Business
    • Internet Commerce
    • Tech Market
  • Tips & Tricks
  • Miscellaneous
    • Jobs / Career
    • Social Media
TheTechNews
  • Home
  • News
    • Features
    • Latest/Upcoming Tech
    • Product Review
    • Tech Events
  • Technology
    • Computing
      • Hardware
      • Software
    • Mobile
      • Devices
    • Apps
      • Messaging App
  • Innovation
    • Startups
    • Smart Gadgets
    • Augmented Reality
    • Cloud Computing
  • Business
    • Internet Commerce
    • Tech Market
  • Tips & Tricks
  • Miscellaneous
    • Jobs / Career
    • Social Media
Features

Can we stand against “totalitarian marketing”, it’s already collecting secret files on us?

by William Greenwood
-- November 21, 2017
Can we stand against “totalitarian marketing”, it’s already collecting secret files on us?

“All within the state, none outside the state, none against the state”, said Benito Mussolini. This statement from Mussolini gives us a clear idea of how centralized a certain state can be. Moreover, tailoring subjects’ lifestyle according to ingeniously or forcefully collected information makes a government or any authority more powerful. This might be one of the reasons we hate totalitarianism. But what if 21st-century marketing does become totalitarian? Can we stand against “totalitarian marketing”, it’s already collecting secret files on us?

Source: KUMNITCREATIVE

Susan K. Robertson interviewed the writer of the book, BadMen: How Advertising went from a Minor Annoyance to A Major Menace, Bob Hoff, lately. They talked about privacy and security in this digital era.

A woman wrote that she asked Tinder for all the data they had on her

Source: FORBES

During the interview, Mr. Hoffman said that people don’t completely realize the ad targeting, online tracking, or digital advertisement. In fact, there is a big underlying scope for these digital marketing activities. However, the former U.S. advertising expert gave an example. He exemplified, there is a company in the U.K. called Cambridge Analytica that says they have a file on every adult in the U.S. with $4000 to $5000 data points on every individual”.

The marketing expert also shared an experience about woman’s write up in The Guardian. “A woman wrote that she asked Tinder for all the data they had on her”. Guess what, Tinder wasn’t generous enough to give her own information easily. In fact, after a hard bargain, she got her information from the dating app authority. Moreover, Hoffman worded, “after arm-wrestling to get it, she got 800 pages of information. That’s the equivalent of War and Peace. If Tinder has that much, can you imagine what Google and Facebook have on us?”

Google and Facebook Have Mountains of Information on us

source: WPENGINE.NETDNA

However, it seems corporations like Google and Facebook have mountains of information on us. The information they got by luring us. Do we even know, with whom they are sharing this information? Is there any way to know how they are categorizing these pieces of information? Don’t we need to know whom they are selling this information to know?

We’ve always been warned about totalitarian governments

Source: DIVINEART

Bob Hoffman reminded, “We’ve always been warned about totalitarian governments. Now, we’ve totalitarian marketing- they’re collecting secret files on us. There’s no precedent for knowing where this leads”.

ringid
Related Itemsdigital marketingFacebookFeaturedGoogleInternetmarketingprivacySecuritytinder
Click to add a comment

Leave a Reply

Cancel reply

Your email address will not be published. Required fields are marked *

Features
November 21, 2017
William Greenwood @WillGreenTTN

Related Itemsdigital marketingFacebookFeaturedGoogleInternetmarketingprivacySecuritytinder

More in Features

RingID sets a new Benchmark in Social Commerce by creating jobs for millions

Selene KyleNovember 25, 2021
Read More
afraid-of-the-dark

Afraid Of The Dark?

Trevor MarshallJuly 28, 2018
Read More
ecosystem-services-and-resilience

Ecosystem Services and Resilience

Trevor MarshallJuly 8, 2018
Read More
fifty-unbelievable-facts-about-earth

Fifty Unbelievable Facts About Earth

Trevor MarshallJuly 7, 2018
Read More
the-psychology-of-music

The Psychology of Music

Trevor MarshallJuly 1, 2018
Read More
led-vs-hps-vs-plasma-vs-fluorescent

LED vs HPS vs Plasma vs Fluorescent

Trevor MarshallJune 26, 2018
Read More
9-things-that-will-make-you-happy-according-to-science

9 Things That Will Make You Happy, According to Science

Trevor MarshallMay 30, 2018
Read More
endangered-primates-may-get-help-from-facial-recognition

Endangered primates may get help from Facial recognition

Trevor MarshallMay 28, 2018
Read More
a-day-in-the-life-of-a-tech-worker

A Day in the Life of a Tech Worker

Trevor MarshallMay 22, 2018
Read More
Scroll for more
Tap

Top News

  • Benefits of Video Games: 6 Life Skills You Can Learn While Playing!
    GamingMay 17, 2022
  • Some Advice on Credits, Their Types, and How Refinansiering Works
    BusinessMay 11, 2022
  • Starting Your Own Online Store: Tips for Beginners!
    BusinessApril 19, 2022
  • Could Your IT Team Benefit from Security Automation Solutions?
    SecurityApril 18, 2022
  • How is AI Shaping the Deskless Workforce Industry!
    Cloud ComputingApril 13, 2022
  • Building Analytics for External Users is a Whole Different Animal!
    Environment & Natural ScienceMarch 30, 2022
  • cyber security-of-RDP-by-microsoft
    Reklaim Launches New SaaS-Based Privacy Subscription to Compliment Growing Compensation Mode
    SecurityMarch 17, 2022
TheTechNews

A technology media that aims at the latest tech news, events, gadgets, tools, innovations, startups and many more.

    NEWS

  • Features
  • Latest/Upcoming Tech
  • Product Review
  • Tech Events
  • Technology
  • Innovation
  • Business

    Hardware & Software

  • Computing
  • Hardware
  • Software
  • Mobile
  • Devices
  • Messaging App
  • Tips & Tricks

    Others

  • Startups
  • Cloud Computing
  • Social Media
  • Internet Commerce

Copyright © 2016 www.thetechnews.com | Pages: ABOUT US | PRIVACY POLICY | TERMS OF USE | CONTACT US

Facebook’s founding president sounds the alarm, “God only knows what it’s doing to our children’s brains”
Facebook Messenger updates Photo Quality to 4K