Marvel Comics is now so famous that any child or adult can name at least a few of its superhero. Currently, The Black Panther movie is successful in international cinemas. People are also enjoying the latest adventures of the Avengers, in the latest movie. Superheroes have expanded from their geeky public and hit the mainstream scene.
There’s a lot to tell about Marvel Comics, but even more to know of its logo.
Read the below x essential facts from the logo design history and discover why it is now as you know it.
Marvel Logo: The Beginning
It was only in 1957 when the first Marvel Comics logo appeared and the company began to brand itself thoroughly. The first Marvel logo in history represented a black circle on a red background. The comic book’s name was written in white. The writing included a wheat leaf in a small red circle.
The comic brand however began back in 1939, in New York City with American publisher Martin Goodman as key member.
During the first 11 years, the company logo included its first name: Timely Comics. The logo featured a blue coat of arms with white strips and a small red triangle.
In the 1950s, the company became Atlas and its logo represented a globe. Experts see its relevance.
Marvel Logo Changes
Although you might recognize the first Marvel logo, it substantially differs from the one in use today. Of course, now we’re not discussing about a low-budget comic book any more, but a high-profit movie studio. Its logo is now simple and highly recognizable.
To get here, the logo faced a few adjustments along the way. The first adjustment came when the logo included the brand name in a balanced comic-book font. The white-background logo was surrounded by emoting heads of leading superheroes. There were Thor, Ironman, Black Widow, The Thing and Captain America.
Change number two was visible during 1987 – 2002 period. Back then, Marvel was golden material for the 90s generation. Marvel Comics was completely visible on the logo with a stylized letter M. While Marvel was written in red, the Comics word had a funky yellow font. Between 1987 and 1990, the same writing was shown in an Italic font that comic books enthusiasts did not notice too vividly.
The-almost latest version of the Marvel logo had a white marvel text with a simple font, on a red background. Letters were a bit bolded compared with the version we know today. The latest adjustment made the letters a bit thinner, while keeping consistency.
The Marvel Logo Today
Since 2009, Marvel Entertainment LLC is a subsidiary of The Walt Disney Company. This transaction did not change the comic brand at all. Today’s logo with a simple Benton Sans Extra Comp Black font is available on both white and red background. Comic book designer Rian Hughes was behind the latest adjustment from 2012 which went barely noticed by the mainstream public.
The latest Marvel logo update came through the Marvel Studios company, when the Thor: The Dark World movie was released. Producer Kevin Feige said that the update came after 11 years, at a right time. Apparently, the change continued a tradition as the first Marvel logo was announced together with the first Spider-Man movie.
Where Is the Marvel Logo?
You can see the Marvel comics in movies, TV shows, comic books and even merchandise. Due to copyright, the company has taken advantage of its merchandising possibilities to the fullest. The public can now purchase collectibles or regular items with the brand’s logo on them.
Marvel has developed characters with their own logo that doesn’t always resemble the company logo. Some of the most famous ones are Iron Man (Tony Stark), The Hulk, Spider-Man and Wolverine. They have their own logos, which fans enjoy. However, all of them also recognize the powerful Marvel logo. There is not a pattern that is visible in all logos.
This is the impressive 79-years Marvel logo history. The logo had an official reveal in 2012 and an unannounced one in the same year. From then on, you saw it in movies and will see it again.