Apple is now quite serious to keep any sort of internal information in its building. The company recently released a memo where it straightway asked employees not to leak any info about Apple’s upcoming products to anyone. However, for the sake of leaking info, last year Apple caught 29 leakers whom all of them were fired while 12 were arrested.
Regarding of the leak, Greg Joswiak, the Product Marketing of Apple said, “The impact of a leak goes beyond the people who work on a particular project — it’s felt throughout the company. Leaked information about a new product can negatively impact sales of the current model; give rival companies more time to begin on a competitive response, and lead to fewer sales of that new product when it arrives. We want the chance to tell our customers why the product is great, and not have that done poorly by someone else.”
Furthermore, he also said:
While they carry serious consequences, leaks are completely avoidable. They are the result of a decision by someone who may not have considered the impact of their actions. “Everyone comes to Apple to do the best work of their lives — work that matters and contributes to what all 135,000 people in this company are doing together. The best way to honour those contributions is by not leaking.”
It is true that rather than employees most of the leaks poop out by third parties like contractors or suppliers who are always lurking to find out that on what Apple is up to. As all the information come from Apple employees. So whatever third parties do, these do not make any difference. But the end of the day employees must take the responsibility for revealing any secret of their company.