Don’t have a Facebook account? It doesn’t matter as the social media giant is collecting your data anyway.
This not so surprising news came from a blog post published yesterday, where product management director David Baser said that the Facebook collects data about web users who are logged out from the social network, and those who don’t even have an account.
Over the past few weeks, Facebook has been entangled in a major data privacy scandal, which got its CEO Mark Zuckerberg testifying in front of the US Congress. The incident created a lot of questions among the users on how the company collects their data and how are they using them. In his blog post, David Baser tried to explain those queries.
So, how is Facebook collecting your data even if you’re not a user? Basically, any website you’ve visited earlier that has an option to sign in or sign up with Facebook contains a like button alongside its post, or runs Facebook ads, is sending information about your web surfing activity back to the social network, which is being used for targeting advertising.
Facebook isn’t the only company collecting your data. Companies like Amazon, Google, Pinterest, and Twitter are also collecting your information from other websites. What makes it worse with Facebook is that you can’t even opt out its data collection process across the web. After all, you don’t have a Facebook account to do so.
Albeit Facebook confidently claims that it doesn’t sell your data, it does admit of aggressively collecting every bit of information about you as there’s money in it. One thing is clear, no matter how much they claim, how many promises they make about not selling our information to the buyers, now we know that there are ways for them to get it, and we are not happy about it.