It seems like 2018 isn’t going to be a lucky one for Facebook. The social media giant hasn’t done yet facing criticisms over the recent privacy scandal, now it’s being sued in the UK for defamation by Martin Lewis, a well-known financial journalist and founder of consumer finance site MoneySavingExpert.com.
The consumer champion says he has seen his face and name have been repeatedly used by nefarious types on fake adverts, which are often posted on Facebook. Despite repeat complaints and action on his part, the social media doesn’t seem to have a handle on those scammy ads, forcing him to take the battle to court.
“I’ve been fighting for over a year to stop Facebook letting scammers use my name and face to rip off vulnerable people – yet it continues,” says Martin Lewis. “I feel sick each time I hear of another victim being conned because of trust they wrongly thought they were placing in me. One lady had over £100,000 taken from her.”
In the UK, Martin Lewis has created a brand as a serious and honest champion of consumer rights, which has made so many crypto scams harness his likeness to “get-rich-quick” type of ads. Most of the time, the scammers mock-up fake news pages from BBC news and from other renowned news websites to make people fool.
“I don’t do adverts. I’ve told Facebook that. Any ad with my picture or name in is without my permission. I’ve asked it not to publish them, or at least to check their legitimacy with me before publishing. This shouldn’t be difficult,” he writes. “Yet it simply continues to repeatedly publish these adverts and then relies on me to report them, once the damage has been done.”
Facebook is already going through scrutiny because of the data scandal with Cambridge Analytica. With this lawsuit, the social media giant may not find the court so forgiving.