Ticketmaster is planning to use facial recognition technology in its venues to facilitate live shows. Live Nation, its parent company has announced that this rollout is the part of a trial that follows the ticket sales giant’s investment and partnership with the face recognition company called Blink Identity.
In the Q1 2018 report, Live Nation said, “We will continue investing in new technologies to further differentiate Ticketmaster from others in the ticketing business. It is very notable that today we announce our partnership with, and investment in, Blink Identity, which has cutting-edge facial recognition technology, enabling you to associate your digital ticket with your image, then just walk into the show.”
According to Blink’s website, as soon as you walk past its sensor, the system can register an image of your face and then match it against a large database in half a second. It means you don’t even have to slow down while you’re entering the venue. Just walk normally and the system will automatically open the door for you if it gets a match.
While this facial recognition system may reduce the time for checking the ticket and use of paper, it may raise a security issue as it’s still not perfect. Besides, the system still has issues recognizing people with dark skin color, minorities might get harassed or arrested for no reason when they try to enter the venue. Moreover, it may help the hackers to hack the database and get away with customers’ information. There’s no doubt that facial recognition is a growing technology, but considering the privacy issue, Ticketmaster needs to think twice before it brings this technology into concerts.