“We learned that combining watching Stories and communicating with old friends into the same place made it harder to optimize for both competing behaviors” Snapchat CEO Evan Spiegel
Snapchat has added a new update to its iOS version which replaces the debatable redesign announced Fall 2017. This was an effort to make it convenient for new users to better understand the app. However, the redesign did not do Snapchat any good, neither did it bring any new users to the platform nor did it keep the avid users satisfied. The redesign which was introduced in February 2018 included the introduction of tabs in the Friends and Discover sections of the app. The avid users hated the new design update with a passion and called it confusing and inconvenient. Many users also called out for a reversion to the old layout to the point of signing a petition on Change.org.
Snapchat decided to roll back to the original design because it was met with harsh criticism and backlash from its core users. CEO Evan Spiegel said, “We learned that combining watching Stories and communicating with old friends into the same place made it harder to optimise for both competing behaviors”
In March 2018, pop singer Rihanna and her fans were furious at Snapchat for an ad played on the platform from its self-serving advertiser that featured a picture of Rihanna mocking domestic violence. This prompted the star to urge her 61 million fans on Instagram to delete the app on their mobiles and called the move “distasteful”. After this, Snapchat share prices went down by 4%. As if that wasn’t enough, Snapchat reportedly lost $1.3 billion in late April, based on dissatisfaction expressed with the app’s redesign and comments made by reality star and makeup entrepreneur, Kylie Jenner.
Now after the backtrack, users will see snaps and chats going back to its chronological order and conversations with friends will return to its original position on the right-hand side of the screen. Users will be directed straight to the camera once the app is started.
Let’s hope Snapchat is going in the right direction with this decision.