Essential, the Android phone making company seems to be in dilemma. According to the new report from Bloomberg, the company has canceled its next PH-2 smartphone’s development and looking for a new buyer to sale the company.
The organization is said to have been counseling with a firm about its choices for giving itself a chance to be purchased by another organization. There’s evidently no less than one intriguing conceivable purchaser. However, the discussion is going on including the offer of the whole organization’s item portfolio like licenses, future items to be discharged by the organization. And also, the designing group, which incorporates enlists from Apple and Google would likely be a piece of the deal. Anyway, Essential has not yet settled on any official conclusion yet.
Furthermore, the specific reason is not found yet that why Essential wants to sale the company but there might be some reason like the company only sold 150,000 Essential PH-1 phones which are not sufficient compared with the competitive markets. Despite that, because of low selling, the company also dropped the initial retail price of its PH 1 phone by $200 from $699 to $499.
However, it is true that the PH-2’s development has been canceled but the company is still trying its best to not to sell its home to others. It is still guiding its engineers and resources towards developing a smart-home product that is set to be released next year. And regarding of the fact, Andy Rubin twitted saying that “We always have multiple products in development at the same time and we embrace cancelling some in favour of the ones we think will be bigger hits. We are putting all of our efforts towards our future, game-changing products, which include mobile and home products.”