In a meeting with a group of reporters today, Instagram revealed how its algorithm works. As TechCrunch reports, the Facebook-owned company explained the way it organizes its users feed, considering different factors.
Feed ranking factors
According to Instagram product lead Julian Gutman, it creates users’ feed based on three factors: interest, recency, and relationship. Interest is how much the app anticipates you care about a post so that it can put the most important post in the top. Recency just means how recently a post has been shared as the app prioritizes newer post. The app will also consider your relationship with the person who shared the post.
There are some additional factors that Instagram takes into account: frequency, following, and usage. Frequency measures how frequently you actually open the app to show you the best post since your last visit. With following, it determines how many people you follow. If you follow a lot of people, you might see fewer posts from any specific person. Usage determines how much time you’re spending on Instagram to find out when to show you the best posts.
Moreover, Instagram also cleared some myths about the app. First of all, it’s not considering a chronological option in order to avoid complexity. None of your posts are hidden in the feed. If you scroll, you will find everything posted by everyone you follow. There’s no favoring on users who use Stories, Live, or other special effects. Besides, the app won’t downrank you for posting too much or using too many hashtags.
Until now, Instagram’s feed was some type of mystery to its users. Discussing its algorithm and clarifying the myths will give the users some relief, especially those who try to create brand awareness of their business through Instagram.