Similar to Amazon Prime, Apple seems to be very keen on launching a subscription-based content bundle very soon. It will feature music, video, TV, news, and movie content like an all in one package. Subscribers will have to purchase the bundle for a mere $10 or so though the price has not been fixed yet.
This comes as no surprise since the all-in-one and bundle concept has been quite effective for various mediums such as Netflix, Prime, and Hulu. Apple is projecting over $50 billion in sales and revenue by 2020 for all of its services. Apple could interest its large base of 1.3 billion to generate signing in for a bundled subscription offering. It has allocated $1 billion for genuine content production which is much lower than both Netflix ($8 billion) and Hulu ($2.5 billion).
This approach seems to be a good one for Apple and only a service bundle would begin to answer the billion-dollar question: How does Apple intend to monetize a growing network of TV shows, series, movies, news, and music all wrapped up in one? A successful subscription bundle will let Apple grow its business as iPhone sales in various regions have been declining for example in China. It makes sense that Apple bundle content will help its revenue and overall growth. It anyways is trying to bank from sales of services like Apple Music and App Store for revenue growth.