Volvo just launched M, a new mobility brand that will not convince you to buy a new car. Instead, it will focus on alternatives to car ownership with an intuitive app. It’s developing a proprietary learning technology, which will ask users about their particular needs rather than just informing them of where to pick a car. M will customize its relationship with users by learning their preferences, needs, as well as habits.
“Volvo Cars is becoming more than just a car company,” CEO Håkan Samuelsson said in a statement. “We recognize that urban consumers are rethinking traditional car ownership. M is part of our answer.”
According to Volvo, M will draw experience from Sunfleet, the company-operated car-sharing service in Sweden. Sunfleet is expected to integrate with M, with all memberships assimilated into the new brand. M will debut in the United States and Sweden next year.
Well, the good news is, you don’t need to wait till next year to see the M is doing. You will get further details about later this year, with a broader beta test the company is offering in the fall.