After devouring the business of Uber in Southeast Asia, Grab has announced that it’s also getting into grocery delivery. The Singapore-based firm already offers quite a few options other than pure ride-hailing in the region, including food delivery and electronic money transfers. Clearly, though, it’s still looking for more ways to put its driver network to good use. Just like its counterpart Uber in the US and other Western countries. HappyFresh, an Asian grocery delivery provider, and Grab has teamed up to launch GrabFresh as part of its strategy to give partners access to its technologies. So Grab’s driver network and payment services will be used by HappyFresh to deliver groceries to its customers.
“We believe that as we offer more localized everyday services, there will be more users and higher engagement across the user base. When that happens, it attracts more partners and it’s a virtuous upwards cycle. Great for business. Whether it’s food, whether it’s groceries, we need to make sure that all these are well funded, both technologically and financially.” – Grab chief Anthony Tan
It’s conducting tests in select locations first Before the company completely rolls the service out throughout Southeast Asia. This delivery will first be available in Jakarta, Indonesia sometime this month before it makes its way to Thailand and Malaysia later this year.