Experimenting with new features is nothing new for YouTube. Starting from the GIF-like video previews to auto-generated thumbnails, the video-sharing company did some great experiments. Now, a new Explore feature is under testing, which will help users discover new videos, topics, and channels on the platform while browsing on mobile.
Explore will recommend videos, topics, and channels based on the user’s past viewing activity. However, unlike the current way YouTube recommends videos, it will recommend with a broader scope that “you might not otherwise see,” the post says.
“With more videos coming to YouTube every minute we’re always experimenting with ways to make it easier for people to find, watch and share the videos that matter most to them,” says YouTube while announcing the test.
Well, not everyone can test this Explore feature. The feature will roll out as a “tab” at the bottom of the app’s home screen for a select 1 percent of iOS YouTube app users over the next few weeks.
Like Instagram’s own Explore feature, YouTube’s new experiment aims to help users find more videos and channels that might be hidden under the pile of new contents daily. Apart from the viewers, it aims at the creators as well, to ensure their contents get surfaced to audiences that might like them. As some of its changes and new features haven’t gone over well with its large community of creators, YouTube is quite interested to get feedback on this new feature, and will surely go to get some.