YouTube is an excellent platform to be part of your marketing campaign. It is free to use, and you can create unique videos to attract your audience. YouTube is a very powerful platform and it doesn’t look like it’s going anywhere soon; testimony to this is when the Russian government wanted to ban YouTube advertising but had to back down eventually. Here, we will discuss a number of key benefits to using YouTube in your marketing campaign.
Have your own channel
On YouTube, you can have your own channel where you can upload your videos and encourage others to subscribe. This helps you build up a following, and potential customers can see your other videos and also be linked to your products here. When they are subscribed to your channel, YouTube users will see your latest content when they go to the YouTube homepage. Once you are getting enough views, you can look at YouTube partnerships, which sees you monetising your channel and you will receive revenue when you get above a threshold of views in a month.
You could go viral
If you can think of a unique idea for a video or something that will grab people’s attention, there is a chance that audiences will share it across social media. Once this happens, the number of consumers who are aware of products multiplies significantly. Videos have gone viral and picked up millions of views within a few hours. This exposure is fantastic for your marketing campaign because once you have released the video and users are sharing it on social media, users are doing the marketing for you. If you go viral, be sure to follow it up with similar content to make sure people are still sharing your product; the free advertising here is crucial.
YouTube is free. You can upload your content, have hundreds of videos and you won’t have paid YouTube anything. The ideal endgame is you and YouTube make money together, however, try not to think about that at the moment. Concentrate on what a fantastic platform YouTube is that it allows you to create content and users view it for free. This is the benefit of solely using YouTube for your marketing campaign; no cost, of course, means no financial risk to you.
Stand out on search engines
Bringing all the benefits together, once you have established a channel, spread the word and created more content, you have the potential to appear high up on search results when people want products that you sell. This is another way of using YouTube as a marketing campaign will help you grow and grow. The more views your video gets and the more clicks your website is getting through the links on the video, the higher up you will appear on search engines. A great thing about Google is that it owns YouTube and if you have popular content attracting many views, Google will be happy to bump you up because it is also a great benefit to them!