Movie trailers these days are pretty eye-catching. The social media-friendly imagery can make many audiences watch the movie. However, how do you know who are your real audiences? 20th Century Fox might have a solution for this. Researchers at the studio have developed an AI that can predict who are going to be the audiences of a certain movie based on its trailer.
The deep learning system was fed with hundreds of movie trailers to attendees’ records, which helped it draw a connection between visual components in trailers and the performance of the movies for a particular demographics.
The researchers are already using this deep learning approach in real life. Fox used the existing movies as a benchmark, but it also successfully anticipated the future of upcoming movies.
The system is still not perfect. The AI doesn’t grab temporal info, and it would get the complete sense of the story by combining both the video and text descriptions. However, it’s a great step taken by Fox. It would help the movie makers to capture the attention to their target audiences among those who stick to Netflix or Amazon.