Animated videos have been around for decades but it is just recently that animations are being used in digital marketing techniques to represent great brands and businesses. Video has now become a powerful marketing form that has gained prominence worldwide however, most new startups and brands fail to realize it.
The reason behind not knowing the power of animated video is the absence of exposure. Newly established businesses seldom look for a video animation maker company to work with and this notion shows how they are neglecting an essential part of digital marketing.
Here are the top factors that will surely make you resort to animated videos for marketing.
An animation is here to stay
Ever since the advent of the internet, the advancements in online platforms and websites are unceasing. Nobody could imagine that there would be better alternatives to the Yahoo Messenger as almost every social media platform now has the option socialize, collaborate and share media. Videos have become a part of social media sites as well. Animations were not widely produced in the past but now animations are prevalent in marketing techniques. Since animations have an engaging nature, you should stick to using an animated video in your marketing strategy.
Give your animation personality
Animation possesses more power to evoke user engagement as compared to static visuals or textual content. A catchy caption is easily forgotten but the animation is not. However, with thousands of animations based on the same concept and genre, how will you stand out? The solution is to give your animated video a personality. Either you could do it by creating characters that have vivid and strong personalities or you could focus on its aesthetics and theme to make it memorable to the viewers. That, in turn, would aid you in turning those viewers into your actual customers, as a sense of association would be built.
Potential to grow as a brand
It is the goal of every individual or brand to see themselves grow and surpass the competition. However, for that, you would have to consider a few things. Primarily, you need to customize your animation, as almost every new startup or brand would be following a theme. You can use a theme to get inspiration to save time and then further customize it to bring a sense of individuality to it. Customization can involve changing the colour and design theme, objects and character styles so that it looks unique.
Rank better on Google
Every online brand of today is striving to secure notable and high rankings on the search engine but not all of them are lucky. It is not about luck instead it depends upon how you have formed your marketing campaign. It is a mistaken belief to think that content marketing is suitable for search engine optimization instead you can improve your rankings solely using video content as well. When you use animation on your website, bounce rate will be lowered and that would automatically make Google recognize you as a credible website, hence the improvement in search engine rankings.
Tends to go viral
Animated videos possess more potential to go viral as compared to images or pieces of artwork. Since images are static, people do not remember them for a long time but if an animation contains a heartfelt and intriguing message then it has the ability to be circulated all over the social media. If you create an animation for Facebook then it is not limited to a single platform instead if it’s shared by more and more people then it will surely be shared on social media sites other than Facebook.