Web development or web content development seems easy for those who haven’t yet fully understood how crucial a website is for an organization or business. For one, web development does not just require writing a series of codes. It entails a lot of thought, creativity, and consideration in order to maximize the use of the website. It’s true that technology is on the way to an unstoppable evolution. Programming languages are introduced every now and then. But before developers scramble to acquire upgraded skills on these innovations, the basic things to consider in web development must receive equal focus. After all, web development is not solely about codes.
Here are five things every web and content developer should consider before they start designing and building a website or brand as well.
- Purpose and Target Users of the Site
Most newbie developers start writing codes before they have a concrete plan on how the finished site would look like. Seasoned developers know that planning is a prerequisite in web development. One needs to understand the purpose of the site as well as the profile of its users. This way, he can align the design, content, and navigation features of the site with its objectives. So, this is very important to understand users experience that refers to a person’s emotions and attitudes about his/her user experience over a particular product, service or a system.
- User-Friendly Interface
Usability is another feature of an effective site. No customer would want to hunt for their needed information or button when accessing a website. Thus, even if your website has a visually appealing content, make sure it is easy to navigate for an average user. For example, you have to make sure that subscription buttons are conveniently placed and contact details are easy to locate.
- Colors and Design
Aesthetics is a no-brainer when it comes to web development. Audiences become more interested if they like what they see on a page. Thus, visual design is as important as the content. When we say visual design, we mean the use of fonts, colors, layout, and overall look of the site. Remember that users just need to spend 10 seconds on the site before deciding if they want it or not. A visually appealing content helps you achieve this. Through the use of easy-to-read fonts and a smooth blend of hues which are consistent with the branding, you can achieve a clean design sure to hook the users. An overwhelming number of graphics, crowded photos, and rowdy fonts are strongly frowned upon by web designers. Moreover, think of the color scheme you will use. Remember that colors have a psychological effect on people’s moods. This is why most fast food chains use brightly colored paints (i.e. yellow and red). This is not to say that you should use red and yellow hues. Instead, I recommend using colors that are parallel to the brand’s voice and identity.
- Speed and Functionality
Because of the continuous developments in technology, the standard also becomes higher in terms of website functionality and speed. In fact, buffer times disappoint users. When developing a website, you need to consider the speed of access from the end of the users, as it will determine sales conversion and customer feedback. No one wants to visit a site which takes several minutes to load anyway. Likewise, an equally important consideration is functionality. Users become frustrated over broken links and underperforming pages. Thus, in web development, you have to check the site from the user’s perspective. This way, you can foresee possible issues regarding loading time and functional concerns.
- Brand Consistency
A brand is a company or a business’s identity or brand assets like icon, wordmark, portfolio, fonts, color schemes. It is a significant determinant of audience engagement and sales enablement. Thus, web content development must include consistency in branding in the design and codes of a website. If a brand portrays as a wholesome family product, then be sure to develop a site which highlights these characteristics. If it portrays a swift banking option, you have to create a site which leaves the same impression.
In other words, brand identity must be integrated into web content development.
If you and your team go through a brainstorming session and don’t come up with a good slogan, this is the first time you should do: repeat it tomorrow! If you still can’t make it work, maybe it’s time to hire a content marketing agency.
The best part is that content marketing experts are a very affordable option if you run a startup or a small company.