Search Engine Optimization (SEO) strategies may have changed over the years, but certain core aspects remain the same. Search engines love quality content, and most SEO practices are related to that. Guest posting, despite all the rumors, continues to remain one of the best practices for boosting the ranking of a website.
Let’s discuss why website owners and brands should invest more in guest posting service.
- Because it helps in building DA. DA or Domain Authority is the score that predicts how well a blog or website may rank, and it’s measured on many levels, of which link building remains the most important one. Working on domain authority is a lot easy with guest blogging because you would be acquiring links from top DA websites. Of course, it is necessary to ensure that the selected websites are right for the niche and the links acquired are ‘do follow’ ones.
- Because backlinking does generate traffic. Guest posting, in simple words, allows websites to gain links from other sites, and that adds to the traffic. Think of backlinks as a symbol of trust, and Google appreciates websites that are contributing valuable content. Just by featuring on the top websites relevant to your portal, you can gain considerable traffic.
- Because of credibility matters. This point may seem like an extension of what we just talked about, but one of the prime reasons to invest in guest posting is to add credibility. Think of this – Your website has contributed a good quality article to a top site. That one link that you get will be considered as a credible and high-quality backlink and will boost your ranking.
- Because it is also about relationships. Guest posting always makes sense because it fosters relationships between website owners and bloggers. If you want your website to rank well and gain considerable traffic, you have to work with bloggers and websites that offer good exposure. This is more of a mutual benefit, but it works in generating content that search engines appreciate.
Making the most of guest posting
Much like some of the other effective SEO strategies, guest posting is sometimes abused, and the approach is often wrong. You don’t want to post content on any random website, but you need high-quality backlinks from authority sites that will have some relevance for your brand website. Experts often recommend new website owners and bloggers use guest posting services, which simplifies the process of link building. Google’s webmaster guidelines should be considered as the Bible for guest posting, and companies and brands that have invested in services that focus on these guidelines have reaped the most benefits.
Being relevant to the content
More often than not, website owners are more than eager to please other websites with content, and they often end up writing guest posts on topics that are extremely relevant for the other website but not for their own portal. Yes, you want relevant content for the guest posting site, but don’t forget your audience. Content has to be relevant and important for both parties, and only then, you can expect some amount of referral traffic and a boost in ranking.
With guest posting, it is possible to fetch good traffic and some ranking love from search engines. However, this is consistent practice and must be evaluated in the right context. You want to be absolutely sure of what you intend to offer for your audience, and before that, you must evaluate your target audience. Together by collaborating with top DA sites, you can make the most effective guest posting.