Search Engine Optimization, or SEO, is one of the most important aspects of digital marketing. Regardless of your paid marketing budget, SEO demands attention, and like everything in the digital landscape, SEO is also changing rapidly. If your brand is starting with SEO as a start, the first step is to hire one of the known SEO services. Of course, it is also necessary to follow the trends, which is why we bring the top ones that are transforming businesses globally.
The focus on voice search
Google has been pushing for voice search, and experts agree that this could be a complete wave of change in SEO. SEO has always been about content and keywords. With voice search, people are no longer using specific two to three-word keywords. They are using conversational phrases and terms, which means that long-tail keywords will matter for SEO more than ever before. As a brand, you have to optimize your content for such phrases and keywords, and businesses that are doing it are already reaping the benefits.
The shift to mobile-first indexing
Google rolled out mobile-first indexing in 2018, and since then many things have changed. For the longest time, SEO experts and web designers have been focusing on creating responsive websites, and this time, it will be more about focusing on optimizing content and keywords for the mobile audience. More than 50% of all web searches are initiated from mobile devices, and with Google and other search engines taking that into consideration, your SEO plan needs to incorporate for these changes.
Your website has to offer the best possible experience for every user, and in that context, page speed is something that needs attention, and Google has been pretty focused on it. Check your website time and again, hire web designers if need be, and erase everything that is probably influencing your page speed or load times. If you want to reap the most out of SEO, you must focus on page speed and site optimization.
The focus on text, video contents remains in place, and no matter how frequently the graph of digital marketing changes, there is no way that content will be replaced. As long as you are using white-hat SEO and are creating genuine, relevant and useful content for specific keywords for search engines, your website will be rewarded. Make sure that you have new content on your website every week and month, so that search engine spiders crawl your website time and again.
Building links through guest posting is an superb SEO strategy where you post about your website on another website. This strategy has many benefits including: exposure to targeted traffic, expand your personal network, stimulate your rank on SEPRs, stimulate social media shares, fortify your backlink profile, grow brand awareness, generate qualified leads. Link building services are also permanent investments that will continue to generate referral traffic and to benefit website authority, as opposed to ads that are helpful but eventually expire.
The influence of social media
Brands have been using social media and SEO together to have online influence, and it works big time. You have to consider the power of social media for influencing SEO performance. For instance, Google always checks for contents on social media, and mentions on platforms like Twitter, Instagram and Facebook do add value to your SEO efforts. Plus, the term SEO is no longer just associated with Google, Yahoo and Bing alone. Today, most social media sites work as search engines, and how the term “social media SEO” is real.
If you haven’t been using SEO to promote your brand, it’s never late to start. It may take a while to find the right marketing mix, but with a reliable SEO company, you can actually get to your goals really fast. The best brands don’t just follow the trends blindly, but they keep experimenting and find more on what the audience wants, before making a massive change to their strategy. As long as you know the basics of SEO right and follow Google’s guidelines, your website should fare well.
Author | Emily Forbes
An Entrepreneur, Mother & A passionate tech writer in the technology industry!