London, like every large metropolitan area, has some of the top SEO agencies in the world. That being said, it can feel overwhelming when it comes to choosing an SEO agency to take your company to the next level. In this handy guide, we have provided a few important things to consider before signing up with any agency.
Tip #1: Do they stay current and adaptable to the times?
When it comes to SEO you want your agency to be current with all the latest SEO strategies and techniques that will maximize your site traffic and rankings on SERPs. They should understand and be able to provide you with proven tactics that optimize every element of your business. Make sure your London SEO Agency is on top of the following:
- A great SEO agency should always have the ability to handle any on-site issues, such as broken links, penalty removal, removing duplicate content, migrations, and fixing any crawl issues. If your site can’t be crawled completely, you could be holding back your rankings, since the crawlability allows search engines to find all your site’s pages.
- Over 70% of local searches end up with a call. Using local rankings to increase your organic visibility means your business is seen and contacted more often. One of the ways to go about this is by claiming your Google My Business Listing, so you are found fast by your local customers.
WordPress & E-Commerce
- When it comes to content management, WordPress is always mentioned first. It can be a great tool for SEO but if it’s not optimized your rankings on Google will be poor to non-existent. An SEO agency should get you higher organic traffic, rise in SERP’s, improve your click-through and conversion rates. Similarly, for your E-commerce business, your team should feel confident on every platform from Amazon to Shopify and everything in between to increase traffic and sales.
- YouTube is such a critical search engine that can drive incredible amounts of traffic. Make sure your agency can increase your video watch time, get you more subscribers, more engagement and higher organic rankings
Tip #2 Strategy and Analytics
A good SEO agency will be familiar with some SEO strategies and will provide you will their analysis. A great SEO agency will be able to grow, adapt, and create new strategies on your specific business model. Algorithms are changing all the time, so the strategy needs to be adaptable.
Analytics are also critical to your growth and keeping what’s working. To see real results you need to be able to test your market constantly and consistently. Make sure your SEO agency is fully transparent, sharing with you what worked and what didn’t. Why and how they plan to improve the process. As your traffic increases the analytics you are provided with will help you make important business decisions.
Tip #3 Recognition and Case Studies
When you want to get the best Italian dinner, you do your research by checking reviews and seeing how many stars it got. The same should go for your SEO experience. Notice what awards when, and why they were received. What do their customers say about their experience? All of these answers will help you isolate a few excellent options.
A great way to check the top SEO Agency London is checking DESIGN RUSH which features the top-rated UK eCommerce SEO Marketing companies every year. For 2019, the current industry leader for SEO in London is Pearl Lemon.
Case studies are also a great way to watch a company, like yours. take that journey. The process, the strategy, and results are an excellent insider’s guide to what the process will look like and do for your company.
Choosing a great SEO Agency doesn’t have to be hard if you know what to look for. Do make sure your SEO agency is current and on top of any upcoming changes or shifts in SEO strategy. You want an agency that is transparent, adaptable, and excited about analytics that will boost your traffic and increase sales. Take other people’s comments and reviews seriously. When experts in the game, pause to recognize someone as the best, it’s because they are. Read case studies, look up online reviews, and know your potential SEO agency’s reputation. Chances are if they have multiple awards, excellent reviews, are recommended by leaders in various industries, you have got yourself a winner.