With the ongoing surge in SaaS and Cloud computing, there are several technologies which have made their place in the world of computing and one of the most popular ones is Salesforce.
However, to know for sure whether or not your business is ready to adopt Salesforce, you need to fairly evaluate the pros and cons of the system according to your business.
Because even though Salesforce has innumerable perks, but it is quite possible that your business might not be ready to scale yet.
Read on to find out.
Benefits of Salesforce
- Streamlining customer information
The quality and quantity of customer information retrieved by Sales are, possibly, the biggest advantages.
With Salesforce, you can visibly track and manage each individual contact, account, event or task which are segregated according to leads. This helps your sales and marketing teams to frame a strategy according to each potential client.
If you follow an Account-Based Marketing approach, opting for Salesforce can help you in standardizing almost all of your processes.
- Collaboration and management
Salesforce allows you to effortlessly and clearly communicate with your other teammates. During Sales & Services Training of remote employees, it becomes necessary to effectively communicate.
With Salesforce, you get a platform which presents complex information in a highly organized manner which helps employees to convey, understand and verify the information that is presented. With this kind of organized system, management of tasks, time, and the team gets streamlined and eventually automated.
Furthermore, with features like built-in calendar, you can visually plan much in advance the activities of the coming days. This kind of organization is vital for scoring leads.
- Account planning
Having all the important customer information on your fingertips can help you bring out your A-game while devising customer acquisition strategies. In fact, Salesforce makes you independent when it comes to managing leads because instead of information being scattered with different people, it is concentrated in one system which is accessible to all. We can even say that training your team for Salesforce is potentially thought to be better than other solutions because, with Salesforce, they get to learn everything in a practical way, rather than theoretical.
Limitations of Salesforce
- Associated costs
To simply say, Salesforce is an expensive solution.
It might not be for big enterprises and established corporations, but for SMBs and startups might not be able to gain the ROI quickly enough.
Moreover, there are many extensions and features which are required to be purchased separately. If a business hasn’t done thorough research about their wants and needs, it is easy to go over the line while customizing a Salesforce solution for their company.
- System requirements
Implementing Salesforce requires Apex or Visual force to design custom UIs which is not a small feat. Thus, it takes a trained Salesforce developer to achieve this that adds more costs to the initial ones.
While Salesforce is a powerful and extremely beneficial platform, it is crucial for you to first make a budget and research about your specific requirements before making a purchase. There are many great customer service courses and CRM solutions available which are as robust.
- Not many International Data Centers
Being based in the US, there are a limited number of data centers of Salesforce outside. In fact, the users using the software outside of the USA do not experience it in the same way as US users. Salesforce’s functionality and performance is directly dependent upon the distance of the office from the data centers.
Being as powerful as it is, Salesforce can still pose certain limitations for some companies. It is crucial to do the research beforehand and for any additional questions, you can always reach out to their support team.