Businesses from every industry have found success on Instagram. While these brands make marketing through this social media platform seem easy, many brands don’t have the same kind of beginner’s luck. Thankfully, a company with the right social media marketing strategy can use Instagram to their advantage. Read on for eight ways to make Instagram marketing work for your brand.
1. Create a Business Instagram
Instagram gives brands the opportunity to switch to a business account. When making the transition to use Instagram for business, brands will be able to take advantage of all the benefits of a business profile. For example, brands with business profiles have their contact information featured on their profile, making it easy for followers to reach them by phone or email.
Additionally, business profiles have direct access to Instagram ads and can publish posts from the app directly. Similarly, business profiles have access to metrics and insights that traditional accounts don’t have.
2. Use Free Tools
Success on Instagram requires a variety of other tools as well. Thankfully, most of these tools are free and easy to use. Brands that make use of schedulers, editors, and tools that breakdown analytics are able to make the most of their social media efforts.
When it comes to using tools to analyze analytics, brands are able to determine which posts are the most impactful at boosting engagement. Armed with this knowledge, you’ll be able to tailor your content to resemble the photos and videos that receive the most engagement.
3. Post Video Teasers
The best Instagram campaigns include everything from carefully curated photos and videos of a brand’s currently available offerings, but it also is a great platform to share product teasers. With posts that read as aesthetically pleasing images but double as promos or teasers, followers will be tempted to learn more about the items included in these photos and videos. When sharing these types of posts, Instagram makes it easy for followers to take action by featuring shoppable links in the photo itself.
4. Create Sponsored Posts
Instagram is the perfect place to transform your Instagram content into a shoppable ad, By creating sponsored ads brands are able to boost their posts to a larger audience outside of their followers. When used as part of a targeted social media strategy, these sponsored posts will help brands attract new followers.
5. Use Instagram Stories
Brands shouldn’t just rely on posting videos and photos to their main feed. With Instagram stories, brands are able to give their followers an inside look into their company. As these stories appear like a slideshow and last for 24 hours, they’re also the perfect format for brands to feature limited-time offers like giveaways or short-term sales.
6. Partner with Niche Influencers
Niche influencers are the bread and butter of Instagram marketing. By partnering with the right Instagrammers, you can get influencers to promote your product to their engaged followers. When you connect to the best influencers, you’ll be able to attract part of their following as well and, in most cases, convert them to customers.
7. Share User-Generated Content
With so much content on Instagram, it seems a shame to let others’ visuals go to waste. Since Instagram is such an image-heavy platform, it’s easy to search through your followers content you can repost as part of a carefully curated campaign. By integrating these posts into your social media campaign, you’ll be able to boost your engagement while guaranteeing you have suitable content that fits in with your brand.
8. Use a Branded Hashtag
A branded hashtag is a creative way to generate instant engagement. While it will take some effort to get your hashtag to take off, this is a great way to promote your brand while connecting with followers. After selecting the right hashtag, encourage customers to use this hashtag when posting their own relevant content. This will make it easy to search for content related to your brand.
With a solid social media strategy, Instagram can be an effective marketing tool. Use this guide to make sure your brand reaches its Instagram goals.
Author | Emily Forbes |
An Entrepreneur, Mother & A passionate tech writer in the technology industry!