Operating a web hosting business can be a profitable opportunity. Nearly every business on the planet needs a website hosting provider, and with a few reputable options available, there’s a lot of room for a new web hosting business to carve out a little profitable space.
In fact, the global market for web hosting services is estimated to reach $76.2 billion by 2023. That’s more than double from the $32+ billion it stands at today. Pretty enticing growth possibilities for your web hosting business for sure.
However, there are nuances and must-dos in order to grow your business further. Especially since the web hosting services market will be slightly more competitive in coming years. To help, we compiled a list of essential growth hacks that may help you and your business scale with little friction. Let’s dive in!
1. Budget for business growth accordingly
There are a lot of reasons why businesses don’t scale. One of the most common is lack of funds to make business growth achievable. This is especially true for web hosting, since building out your team and server capabilities can be a bit costly. To ensure you are budgeting for business growth, start now.
For example, dedicate a percentage of all profits toward future growth. And do not touch that money until it’s time to crack open that piggy bank. This could be a few hundred dollars a month, to a few thousand. Even if you need to take a cut of your own salary, make it happen. It’s an investment that can really pay off down the road.
2. Reevaluate your value proposition
Your web hosting business has probably changed a bit since its inception. Your original business plan and value proposition may not be as relevant today as it was when you started. This makes it important to revisit in order to address the growth elephant that you want in the room.
3. Make customer service and support a priority
If you’re going to grow your web hosting services business, you will need to step up your customer service and support game. This is what will make or break your business, because if service and support is not great, your customers will launch an attack online in the form of ratings and reviews.
For example, you need a system with chat support, call support, help desk support, and server support at the highest level. Now you may not be the most knowledgeable person when it comes to support as the business owner.
But luckily there are plenty of web hosting business support teams you can rely on. You can check out https://ipgeeks.com/ to get your customer service and support a jumpstart.
4. Search engine optimization (SEO) is critical for growth
Optimization and website performance is important in any case, but even more so when it comes to growing your business at scale. Not only do you get more organic traffic from SEO efforts, you also get higher online visibility for your brand. This can lead to offers for interviews on podcasts, and participation in comparison articles.
SEO is still difficult to pin down. However, not as hard as it was a few years ago. There are great platforms to track metrics like Ahrefs or Moz. You can also use Google Analytics to ensure mobile-friendliness and page speed is optimized.
5. Leverage PPC ads for a paid competitive edge
Organic reach is great, but don’t fall behind on PPC ad campaigns. Why? Because your competitors are probably spending money on PPC ads that could be driving customers away from your business. To stay competitive you need to invest in PPC and capture leads and convert potential customers into paying ones.
You’ll need to do a bit of competitor research and find out what keywords your customers are searching for in popular search engines like Google and Bing. This can be done using keyword platforms like SEMrush for instance. Once you have keyword groups ready, create ads and try to outbid your competitors using Google AdSense.
Wrapping up . . .
The above five essential web hosting business growth hacks at scale can be a great place to start when beginning your growth strategy. They are among the top tips, but there are plenty other essentials to implement, like social media marketing, influencer marketing, and Google My Business.
In order to grow your business into a successful company, you need a powerful user experience that drives conversion. Do you have business growth hacks valuable to others? We want to hear from you.