The latest technology is evolving at such a rapid pace that prediction of small business tech trends announced now will seem outdated next year. As technology is influencing the way we live and work, you must be aware of the latest technology trends to grow your business for boosted revenues. SMBs may not be adopting tech solutions as big brands and companies are doing, but the technology for sure plays a significant role in the positive growth and operational efficiency of every business.
Here is an overview of the technology trends that can positively impact your business to help you stand out from the competition.
In this advanced business landscape, more and more businesses are using tech solutions not only for effective communication but to streamline many other business operations and processes. Medium and large-scale companies are using communication solutions like Slack to improve communication and collaboration among employees, document management software to improve document management, Google Drive to upload vital business documents to the cloud for easy retrieval and task trackers to boost employee productivity. Plenty of software solutions is also available in the market that businesses of all types and sizes can invest in, to boost overall business productivity and efficiency.
It is an internet-based technology allowing users to upload their files and data to cloud servers and hosts that can easily be accessed and used anytime from everywhere from different devices connected to the internet. Cloud computing can do wonders for all types of businesses as it can save time and money all at once while storing their data on secured cloud hosts. Cloud computing solutions allow employees and customers to access the required business details and information easily in real-time even while on the go. Quick access to business data and information increases overall productivity and operational efficiency of a business. Moreover, cloud technology enables virtual teams to work together from different locations to get more done in less time. Undoubtedly, companies and businesses that want to streamline their processes and want to make it easier for customers access their services will reap the benefits offered by cloud computing right now.
Artificial Intelligence and SMBs
AI is one of the latest tech trends and implemented in more and more business solutions. Artificial intelligence can help a business boost its performance and revenues by providing its customers with a personalized experience. Voice assistances and chatbots can be used to make marketing campaigns better than ever before. AI technology used in a business website can show visitors products and services according to their search and behavior pattern to provide them with exactly what they need. There are several areas in business processes where artificial intelligence can be used to make business processes more efficient.
Cybersecurity is one of the major concerns for every business running its operations online. That is the reason, ID theft protection and personal identification technologies are on high demand these days. As malicious persons and cyber thieves are attacking companies and businesses by using the latest tech tools, businesses are investing in more foolproof and reliable cybersecurity solutions to keep users’ data in safe hands. It is said by experts that the hackers and cybercriminals will continue their malicious activities via cryptographic attacks using advanced pattern recognition aptitudes.
As marketing is just like lifeblood for every business, influencer marketing is one of the latest trends that companies can adopt to present their products or services in front of a wider target audience. Influencers are the individuals with a huge fan following on social media and other online communities and can help brands deliver their corporate message to the relevant audience. In this era of mobile technology, the majority of consumers search on social media to find more details and reviews about their favorite brands and required products to make wise buying decisions. That is the reason, influencer marketing can help a business secure more leads and sales without spending lots of bucks. This type of marketing is relatively inexpensive and more effective than other marketing tactics.
With the arrival and popularity of mobile technology, people are using their mobile devices to do most of their personal and business-related tasks. Similarly, when it comes to make payment for online purchase or for a utility bill, they are more likely to move forward with a company offering multiple mobile payment options. It allows them to pay for products or services anytime everywhere even while on the go. Providing your customers with mobile payment option can significantly help you get more sales than your competitors.
Author | Emily Forbes |
An Entrepreneur, Mother & A passionate tech writer in the technology industry!