Research shows that more than half (51%) of companies are currently using digital marketing automation tools.
They empower small marketing teams to perform the work of a large team. Marketing automation and digital platforms have changed digital marketing in the 21st century.
But, it’s no surprise. The need and desire for personalized marketing have skyrocketed in the recent past. With all-inclusive tools like HubSpot, there’s no excuse. If you haven’t started personalizing your brand, you’re already behind.
Keep reading to learn more about our favorite HubSpot features, why they matter, and how you can use them for your business.
1. Lighten the Email Load
The internal structure of HubSpot allows you to manage multiple email lists. This keeps individuals subscribed to several lists from receiving too many emails. This will also help you stay out of that pesky spam folder.
Additionally, the messaging capabilities within the program keep internal emails to a minimum. You won’t have to send long strings of emails to get work done. Everything gets handled within the HubSpot software using pinned notes and messaging.
2. Workflow Recipes
Workflows across departments have a tendency to get complicated.
And sometimes, it’s hard to know where to start.
HubSpot has built-in workflow recipes so you don’t have to create them from scratch. Then, you can fill in what you need and remove what you don’t.
3. Filter Timeline
This HubSpot feature lets you decide what tasks show up in different types of timelines. This means that team members don’t have to dig through copious amounts of data to find what they need.
You can filter things like:
- Scheduled phone calls
- Incoming leads
- Marketing emails
- And more
Give specific team members access to what they need and filter out what they don’t. This will save time sifting through too much information.
4. Sales and Marketing Integration
As technology develops, the need to integrate marketing and sales increases. The two teams have to work together to create a seamless user experience.
With HubSpot and PieSync, you can send marketing qualified leads (MQL’s) to your CRM system. Pipedrive HubSpot integration is a powerful tech integration that helps automate the task.
5. Buyer Personas and Marketing Personalization
The Persona Tool allows you to take consumer data you already have and turn it into something you can use.
The tool lets you deep-dive into the online buying behavior of your audience. From there, you can set up automations that recommend related products, free downloads, and content.
In fact, 90% of marketing professionals agree that personalized marketing has an effect on revenue. So, if you’re not utilizing personalized messaging, you’re already behind.
These HubSpot Features are the Just the Tip of the Iceberg
HubSpot’s all-in-one marketing communications platform is a go-to for many businesses around the world. These lesser-known features hardly scratch the surface of the software’s capabilities.
We’ve shared ours, now we want to hear from you! Drop a comment and let us know about your favorite HubSpot features, today.
Author | Emily Forbes
An Entrepreneur, Mother & A passionate tech writer in the technology industry!