A perfect Search Engine Optimization means to make your webpage, including your blog posts, more visible to all the audiences who are searching via search engines like Google etc.with a keyword related to the product or service you provide. There are a lot of things you can do to optimize your webpage and blog.
Here, in this article, we are going to enlist some helpful tips for optimizing your blog like a pro.
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Now, let’s have a glance.
Doing thorough research is essential before creating a blog. Right placement of your triggered keyword is necessary for standing out in this SEO game. First of all, focus on the keyword, which is the most important for higher Google ranking. Using closer keywords on the title tag and subheads are the key to gain more and more weight with search engines.
For help, you may search in Google about the best possible related keywords, and prepare a list of your targeted keywords to input in your post. It is a technique used by experts like the SEO companies in New York.
Once you are done with the research of keyword, it is important to place your targeted keywords in the most relevant places of your post for making it easier for your searchers and search engines to identify your page. And the most appropriate places for keyword insertion are:
- Headings and subheadings (h1 or h2 tag)
- Opening sentence
- Concluding paragraph
- Anchor text
- Title tags and meta descriptions
Readability is another thing considered very important by the search engines. Try to publish great content and also easily understandable content every single time. You can improve the readability of your post by making use of easy and shorter sentences, smaller paragraphs, right punctuation, bold headings, and bulleted lists.
These things are very important manipulator for ranking higher in search engines. Search engines have plenty of indirect ways to determine the quality of your content, such as:
- Repeat visitors
- Chrome bookmarks
- Time on site
- Dwell time
- Google searches for your brand
However, recent surveys have shown that mobile traffic visit sites a lot more than desktop traffic, and from 2015, Google has also penalized those websites which are not mobile-friendly. So, mobile-optimized sites are now obligatory, along with mobile responsive design. This gives the best user experience as well as enhances local traffic, so as to make your service spread faster.
Publishing more comprehensive posts, dazzled with multimedia will also help to achieve a high SEO rank in Google. Place your targeted keywords in the file name of the images at least for once and make sure that your targeted keyword is a part of your image Alt Text.
Image optimization mainly gives a hint to Google about the subject matter of your page, which can improve the ranking rate in organic search. Also, images and videos are a very engaging way to convey your message than lengthy content. The right use of multimedia can also improve search engine ranking.
Additionally, social media optimization, i.e. the optimization for the tabs like Google, Bing, Pinterest is needed to appear in the first place of the search results. For better promotional purpose interlink your blog post with the social media post. This is a direct and compressive marketing tool to showcase a more human side of your work.
Besides these, also try to communicate personally with your consumers and audiences by enabling them to comment directly on your blog post. We hope, following these simple steps, you can proceed in winning the SEO game easily.
Author | Emily Forbes
An Entrepreneur, Mother & A passionate tech writer in the technology industry!