Every sales rep agrees that a personal touch is required for making a sale, but how many actually apply it to their sales process? Adding a personal touch means more than just making small talk about favorite sports teams before heading into sales pitches and proposals.
An increased level of competition and a hyper-saturated market changes the way a business needs to operate. It’s crucial to provide a personalized experience and answer the consumer’s specific needs. If a sales rep can’t fulfill their needs, customers will go someplace else.
Personalization has become a huge part of the sales process, and there are several ways that sales teams can tailor their sales process for clients.
Focus on the Individual Customer
Econsultancy, an independent research firm, found that personalization has a dramatic impact on sales and business growth. Businesses that currently use personalization techniques see an average 19% increase sales. This statistic reflects the importance of personalized customer experience, and companies that fail to focus on the individual customer won’t see the same success in the long run.
The sales proposal is an opportunity to show customers you understand their unique needs and circumstances. Personalized sales proposals establish the tone of your relationship with the customer, and they are helpful in establishing exceptional rapport and trust.
Use Sales Insights When Developing Personalized Proposals
Today’s customers are aware of standardized sales proposals and pitches. They may get the impression that their specific needs won’t be addressed if you treat them like a commodity and send cookie-cutter sales proposals. You need to make a genuine connection with your consumers to stand above the competition.
This connection can be built by developing multiple sales proposals templates that emphasize different products, services, deals, or features. Using a CPQ solution that automatically adds your prospect’s preferences and information can also help this process. CRM and CPQ solutions streamline the way businesses observe customer behavior and can provide thorough sales insights. The information you gather can change the way sales reps approach sales calls and how they generate quotes for leads.
You can also gain insight into a company’s interest level by tracking who is viewing your sales proposal. From there, you’ll have a better idea of when to engage with that company, and personalized sales calls will be more relevant to the prospect’s decision-making process. You’ll be able to discuss the services or products that are related to the lead’s interests and provide a budget-appropriate quote.
Understanding the importance of personalization and adjusting your sales process is necessary when connecting with consumers. Taking the extra effort to build this connection allows you to move them through the sales funnel more efficiently while earning their loyalty.
Personalized sales proposals help sales teams respond more quickly to customers’ requests for quotes. Quick response time helps build better customer relationships. Creating proposals that address customers’ unique needs and circumstances builds trust and trust helps close deals. Learn more about the advantages of digital personalized sales proposals at DealHub.io.
Author | Emily Forbes
An Entrepreneur, Mother & A passionate tech writer in the technology industry!