Both small and large businesses are using Google AdWords to advertise and market themselves online. With the vast reach of Google, AdWords can turn any local business to a glocal enterprise. In return, Google generates revenue of 100 million dollars per day from providing this promotional service. However, there are many crucial factors that you need to assess before getting started with Google AdWords. For most reliable services, you can contact Local Digital, a Digital Marketing and Adwords company, to help you create an AdWords campaign for your business.
When you are launching any Ad campaign, make sure that the campaign tracking features are enabled. The goal tracking tool of Google Analytics offers advanced features for checking the reach and conversion.
Also, Google AdWords Conversion Tracking offers similar services in a simplified method. It only tracks the conversion rate with every AdWords click and is free to set up. By enabling campaign tracking, you are sure to understand if your AdWords is generating adequate returns. This is very effective when implied, along with Google AdWords.
Match the ads, keywords and landing pages
Google AdWords is designed to help you grow your business. They do it in collaboration with the Google search engine. But, it is important to remember that Google is primarily profit-driven. Just because you have enabled Google AdWords, it does not ensure that Google will focus on your business promotion.
Thus, you have to insert as many keywords related to your products and services and guide the web surfers to your page. Make sure that you only use highly relevant keywords and keep using them uniformly over your ads and website. Maintain a tightly similar pattern to ensure a high conversion rate.
Add the negative keywords
Negative keywords are the keywords upon searching those; you do not want your advertisement to show. For example, you are advertising printing services, and you only want those people to see your ad who need printing services.
Also, you will not want the ones looking for a job in the print industry to see your ads. That will just result in poor conversion and high expense. Therefore, you can add words like ‘jobs’ and related variations in your negative keywords. Most people overlook this step, but it is vital to eliminate worthless expenditure.
Rotate the ads evenly
When your campaign is being set up, the default settings for ad rotation is to ‘optimize for clicks.’ This indicates that Google will check which ad is bringing more conversions and rotate that. You can manually change it to ‘Rotate evenly.’
This way, you will still have control over your ads and display, rather than giving it all to Google. Put your business mind to work, take support from the statistics provided by Google, but do not entirely rely on the AI.
Apply ad extensions
Ad extensions include a variety of formats like location, call, seller ratings, app extensions, etc. This will help you display all the required details of your company on the ad, without any additional expense.
It will also give you more conversion and space in sponsored search results, thus enhancing the reach. There is an ad extension tab dedicated to regulating the settings as and when required and use it to explore the potential of AdWords fully.
Author | Emily Forbes
An Entrepreneur, Mother & A passionate tech writer in the technology industry!