There are several essential steps to transition your physical, brick-and-mortar business into conducting online operations. Fortunately, establishing your existing physical business is likely the hardest step to transitioning your online business. With your existing, brick-and-mortar business already established, transitioning to an online operational structure can be a simplified, streamlined procedure. Whether you are looking to online operations to control overhead costs, expand your opportunities, or cope with the current operational conditions, you can largely benefit from an online business structure. Read on to learn about the key steps for transitioning your physical business online.
Establish Your Online Presence
The first step to transition your brick-and-mortar business online is to build a professional online presence. For online businesses, your digital presence is essential to reach your target audience and increase your brand exposure. Utilize a mixture of social media accounts, community forms, as well as a well-developed, professional website. Purchase a domain name that is the same as, similar to your business name. Proper domain selection helps your customers find your business website. With your domain selected, you can focus on building the rest of your website. Ideally, you want professionally designed webpages that inform your customers of your services, showcase your experience, and provide answers to any frequently asked questions. If you are not tech-savvy, consider outsourcing services to a professional, experienced web development agency. Once you are ready to transition your business to digital operations, you need to constantly establish, manage, and monitor your online presence. Develop a sophisticated, professional online presence to transition your physical business online.
Configure Your Online Store
Once you have developed a professional online presence, you need to properly configure your eCommerce store. Your online store will serve as the central point of revenues for your digital operations. To properly configure your online store, you need to determine what products to sell, which distribution methods to use, and how to optimize your supply chain. To improve efficiency, limit liability, and expand product offerings, many businesses choose to deploy a dropshipping model. When you take steps to moving your business online, a dropshipping strategy is one of the simplest ways to begin distributing new products in addition to your own. Once you have selected your online products and distribution methods, add your offerings to your online store. Reserve several pages of your website to showcase your online products.
Streamline Payment Processing Procedures
Before you can launch your new online business, you need to streamline payment processing procedures. All online and eCommerce businesses need a streamlined form of payment processing. Without efficient payment procedures in place, you will be unable to earn revenues from your online operations. Ideally, you want a payment processing system that accepts many major credit card providers. At the same time, you need a system that prioritizes security for your online customers. Many business owners ensure secure online transactions through a secure payment processing gateway. Properly configure your online payment processing procedures to transition your existing business into offering digital services.
Manage Online Business Legal Compliance
With your eCommerce store and online presence properly developed, you need to manage your business legal compliance. As with any business, managing legal compliance is essential to avoid fines, penalties, or operational consequences. As a current business owner, you likely already have your physical business license and credentials. However, if you are operating your online business under a different name, you need to obtain a DBA license. At the same time, you need to ensure you have obtained an EIN, or Employer Identification Number, and monitor any additional tax obligations. Guarantee legal compliance to transition your existing physical business online.
Market Your Services
With your online business properly developed, the final step is to market your digital services. Strategic marketing increases your reach, brand exposure, and recognition by your target audience. The best way to market your services is by adding content to your website and social media accounts. Post frequent updates, blog posts, and revised information on your website in order to expand your marketing. If you want to see more noticeable results, consider outsourcing services to experienced content or digital marketing agencies. Begin marketing your services in order to transition your brick-and-mortar business online.
There are several key steps to transitioning physical businesses into conducting online operations. First, you need to establish your online presence. Build out your website, social accounts, as well as your eCommerce store. Then, you need to research and manage online business legal compliance. Look for innovative digital solutions to help you streamline payment processing procedures. Finally, you can begin marketing your digital services to the public. Consider the points mentioned above to learn about the key steps for transitioning your physical business online.
Author | Emily Forbes
An Entrepreneur, Mother & A passionate tech writer in the technology industry!