There’s a product or service out there for every type of customer—but some are so specific that the potential market is a fraction of the size of mainstream industries. These are known as niche markets, and although there are numerous advantages to catering to niche markets, it can be challenging if you don’t know how to reach your target audience. Because a niche market is so small, it can be impossible for businesses to reach potential customers through traditional marketing strategies.
Creating a successful SEO campaign can help niche businesses reach new business goals, such as increasing organic traffic, boosting customer engagement, and raising brand awareness. If you’re wondering what effective, high-quality search engine optimization looks like for niche businesses, here are four tips for doing SEO in a niche market.
Analyze your industry’s search volume.
To create a powerful SEO strategy, start by checking the search volume on terms within your niche. Are potential customers searching for your products or services, or are there more specific terms you should be using? If you focus on ranking for keywords with little search volume, you’ll probably struggle to drive organic traffic after you reach the top position.
To check the search volume of keywords and terms within your niche, use Google’s Keyword Planner or LinkGraph’s free Keyword Search Volume tool to analyze search metrics and historical data. Analyzing your industry’s search volume can help you gain a general idea of what potential customers are searching for within your niche, allowing you to ensure your website is ranking for relevant phrases.
Research your competition.
While niche businesses often face less competition than mainstream industries, business owners should still research their competition. Understanding your competition’s approach to digital marketing—and how it’s working—is essential to building your own. This doesn’t mean you should copy your competition. Instead, find out how well your competitors are performing and set goals to outperform them with high-quality content and keyword optimization.
Target relevant keywords and phrases.
Keyword research provides valuable insights into how potential customers describe and search for your products and services, so you can optimize your website to accommodate their preferences. Targeting relevant keywords and phrases within your niche can also help your business rank higher in search results, which makes it easier for potential customers to find you. Even if you’re using specialized keywords and phrases within your niche, it might not be what customers are searching to find your products or services.
When conducting keyword research, it’s important to focus on the intent of your search terms. If you want customers to purchase your product or service, make sure your keywords have transactional intent. For example, if you’re selling essential oils, target terms like “essential oils for sale“ and “buy essential oils.“
Create high-quality content.
Regardless of how niche or mainstream your industry is, high-quality content is the key to a successful SEO strategy. From educational content on your landing page to onsite blog posts and video content, providing high-quality, relevant content across your website helps engage potential customers and raise brand awareness.
Because creating consistent, high-quality content can take a significant amount of time and effort, many business owners enlist the help of SEO and content marketing professionals. SEO experts like LinkGraph combine the best practices of content marketing with search intent research to help businesses reach their goals. Whether you’re interested in creating blog posts, video content, or how-to tutorials, the content creators at LinkGraph can create relevant content to elevate your brand’s expertise and influence within your niche. To find out what SEO experts can do for your business, check out LinkGraph’s case studies.
Whether you’re an entrepreneur or thinking about starting your own business, developing a powerful SEO strategy can help you rise above the competition and successfully target your niche market.
Author | Emily Forbes
An Entrepreneur, Mother & A passionate tech writer in the technology industry!